January Mayhem

January has come and gone thankfully. Its a busy time of year, and this year with no snow it was a little lackluster. We got some good days of surfing in early January though and then had one decent powder day before SIA. This helped set up the base to at least get most of the mountains open and the skiing improved immensely. We had a great product launch with our dealers for Tecnica Blizzard, Soul Poles and Lazer helmets so that turned out to be a lot of fun. SIA was also very good for us. Next year’s line up of product is amazing. Its been unreal to see how far we’ve come (especially with Blizzard) in such a short amount of time. Tecnica too, its like they keep making the best boots for us and our buddies! Our new boot the Cochise 130 Pro is going to melt some faces next year. I am currently writing a review on it so more to come on that in the next couple of weeks. Anyway check out these photos of the mayhem!

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Winter Sales Meeting in Beaver Creek….

This is a quick shot of Mr. Chris Licata (President of Tecnica & Blizzard) and Justin Harvey (Mongo/WY,ID,MT Sales Rep).  They are looking ready for some proper 2012-13 ski testing…


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Flip Core Vid!

The reason these new sticks are so insane…

This is technology that’s patent pending by Blizzard. Our production technique is why the skis are so good. Arne’s idea for the “upside down ski” translated by our engineers into Flip Core. Its not just another “me too” rocker story trying so hard to have some kinda catchy marketing jargon that is merely talking about the bottom contour on the skis. Flip Core production is a real technology that eliminates a lot of the extra force normal rockered skis have to endure during the production phase- they are “forced” into a rockered state with pressure adjustments to the mold. That’s why normal rockered skis are more unstable at speed with poor hard snow performance. Blizzard Flip Core gives the rider all the benefits of a fully rockered ski, but with none of the negative side effects. This is the reason why all these skis tested so well and are selling so fast. From the Bodacious to the Black Pearl, Flip Core is what makes these rip!

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Just back from a 2 week road trip bender!

Dana and I just got back from an awesome 2 weeks on the road! We did tons of clinics in Nor Cal and So Cal. Our gear is pretty darn hot! We are fired up. We also made sure we enjoyed being on the coast. We got some great waves in SF and Santa Cruz, Ventura and Oceanside. Huge thanks to my brother Fritz for hosting us in his “Pirate Annex” in SF during the SF ski shows and Rip Curl Pro Comp. Also Glen and Jimmy Shoez for putting us up in So Cal and San Diego! So much fun. The Ski shows were great as well and the sales went great. Here are some pics of the mayhem!

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Freemountain Evolution to Revolution

Most of you may have seen the video “from prototype to production” when we first launched the 2011-12 Tecnica & Blizzard product on http://www.unofficialnetworks.com. It was a special night because we wanted to show friends and family of Arne Backstrom and important industry folk the next generation of our products. Arne was very influential to the future of Tecnica & Blizzard. Now it’s time we give you more specific information on WHY this TECNICA product is so revolutionary.

The FREEMOUNTAIN lineup of boots consists of 2 NARROW models that are designed after race boots and 4 models that are MEDIUM VOLUME that are designed to give you more freedom for walking/hiking without compromising performance.

I’d like to highlight 2 boots that are directly coorliated with Arne Backstroms infamous ‘FRANKIN BOOT’. The Bodacious and the Cochise. The Bodacious has a great write up on espn.com, which is a great read (thanks Jeremy). It gives a great description of the boot and details all of the ‘badassness’ of the boot. It is the boot we skied in from January – May; and fell in love with it because the TRIAX plastic blend is not sensitive to temperature. This allowed me to ski in this sucker July 3rd and the boot had the performance it had Feb. 3! It’s extremely light weight, yet very responsive. It’s like skiing in an extremely light race boot, with the option to utilize dynafit soles.

The COCHISE is truly the MOST unique ski boot on the market. What makes it so unique compared to other ‘side country’ boots that you are starting to see on the market?

The COCHISE is the benchmark of all “walk mode/hike mode” boots because of the unique design of our ‘CUFF MOBILITY SYSTEM’. Aren’t you sick of ski boots that have a hike function that suck during the actual SKIING part of your day? Because our CUFF MOBILITY SYSTEM is metal to metal contact, between the shell and the cuff, the functionality of the boot while skiing is extremely strong and gives you maximum performance. It may seem like it’s not such a big deal, but this metal to metal contact makes all the difference, while enjoying your SENDFEST. It also features the “duh no brainer”/”why didn’t i think of that” FREEMOUNTAIN POWER STRAP.

IMPORTANT: All FREEMOUNTAIN BOOTS come with replaceable toe and heel lugs (one size fits all). The Cochise comes with dynafit/tech compatible toe and heel lugs and all other models come with DIN compatible soles. The lugs are easy to change and can be purchased as a separate item if needed.

The CUFF MOBILITY SYSTEM comes on 4 different models of TECNICA SKI BOOTS. Whether you are a back country ninja like Jim Moore or just need a comfy, great performing boot while walking from the bar to the urinal, TECNICA can satisfy your needs. Tecnica is the ONLY brand to have this amazing system and is staple in the ski boot industry. You will see…

Thanks Arne for your inspiration on these great new products. We are lucky.

Thanks to FRANK SHINE (tecnica/blizzard team manager) for photos!


Arne’s Creation to Tecnica Production
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Tecnica Blizzard Sales Meeting, Portsmouth, NH

We are in Portsmouth, NH at ‘the Coldwater classic 1.0’ for the Tecnica / Blizzard Sales Meeting. Not a bad way to start the day!!


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Go get it…

What do you think? Are we going to be low on inventory?

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Mag tests!

Just getting the first round of ski mags delivered to the house and we are really getting fired up. Cochise was #1 for Deep Snow and Bonafide was #1 Mixed Snow in SKI mag! Just in from SKIING mag, they named the Cochise Ski of the Year! The Bodacious was Editors pick (both Powder & Skiing Mag) Powder Ski selection!!



Skiing Mag on the Blizzard Cochise:

“Never in our test’s recent history has a ski elicited such an enthusiastic consensus among testers, which is why the Cochise is Skiing’s 2012 Ski of the Year. Trenching groomers, threading tree lines, and surfing powder—the Cochise never found anything it didn’t like. But the way it smeared so smoothly through chopped pow and bony crud was its most impressive talent. Easterners might consider Blizzard’s narrower Bonafide or Bushwhacker. Everyone else, meet your new one-ski quiver. 135/108/123 | $900 (flat) Lengths: 177, 185, 193 Turn Radius: 28.5 at 185”


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What do SUP & The South Pole have in common??


There are two local Reno/Tahoe gents that have an opportunity to take a once in a life-time trip to the South Pole. There is a twist to this opportunity as they are adaptive athletes and will attempt to conquer this endeavor like no other.

Waterman’s Sunscreen, along with other sponsors helped generate awareness and funding for this trip.
Check out our Facebook page for more details on “The Push” as they paddle around Lake Tahoe.

We were lucky enough to meet the crew out on the lake after helping setup for the first stop in Carnelian Bay. Inspiring stuff…good luck Grant, Johnny D., Doug and Tal!!!


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Team Stormday

Team Stormday is gearing up for the fall by ‘nerding-out’ between our summer fun activities.  While resting our body’s from the mountain biking, surfing,paddleboarding, hiking & fishing; we are getting the nerd on by creating a blog/website to give you information about our products.

As we stroll through the summer by attempting to loose the ‘winter-fat’, we also hit up the Reno Rodeo, Reno Aces games and support various local events.

We want you to know more about our agency and this is a way for YOU to get OUR take on the products we represent.  Your feedback is important, so feel free to leave comments.  Anyway, back to the nerd-a-thon…

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